About SeniorTruth
We built SeniorTruth because we were frustrated by the existing options.
When our family needed to find assisted living for our grandmother, we hit a wall. Every website wanted our phone number before showing prices. Within hours, we were getting calls from salespeople â not care advisors. The recommendations felt biased, the data was hidden, and the whole experience was stressful during an already difficult time.
We decided families deserve better. They deserve transparency, not sales calls. They deserve real data, not gated information. They deserve free tools that help them make informed decisions â without anyone trying to profit from their urgency.
That is why we built SeniorTruth: a platform where you can compare costs, explore care types, check eligibility for financial aid, and find the right facility â all without ever entering your phone number or getting a surprise call.
15,000+
Facilities Covered
50
States
6
Free Tools
Our Values
Everything we do is guided by these principles.
Transparency
Every recommendation we make, every dollar we earn â we tell you about it. No hidden agendas.
Unbiased Data
We don't let advertising influence our rankings or recommendations. Data drives everything.
Free Tools
Our cost calculators, care assessments, and eligibility checkers are free. No sign-up, no paywall.
Respect for Privacy
We will never sell your phone number or personal data. We don't require forms to see pricing.
Want to know how we keep the lights on?
We are 100% transparent about our revenue. No secrets.