How We Make Money(And Why It Matters)
Most senior living websites make money by selling your contact information to facilities. We think that is wrong. Here is exactly how we keep the lights on — and why our model is better for you.
How We Earn Revenue
Display Advertising
ActiveWe show non-intrusive ads on our pages through trusted ad networks. These ads are clearly marked and never influence our content, rankings, or recommendations.
Affiliate Partnerships
ActiveWhen you click a link to a partner service (like a home care agency or insurance provider) and sign up, we may earn a referral fee. These links are always disclosed.
Premium Facility Listings
Coming SoonIn the future, facilities will be able to pay for enhanced profile pages with photos, virtual tours, and detailed information. These will always be marked as "Sponsored."
What We Don't Do
These are lines we will never cross. They are core to who we are.
Sell your phone number
We will never collect your phone number and sell it to facilities or referral agencies. Ever.
Make biased recommendations
No facility can pay to appear higher in our results. Our data and tools are objective.
Gate information behind forms
You will never need to enter personal information to see pricing, compare care types, or use our tools.
Pressure you with sales calls
You will never receive an unsolicited phone call from us or from a facility because of something you did on our site.
Here's How Other Sites Work vs How We Work
A side-by-side comparison so you can decide who you trust.
| Typical Referral Sites | SeniorTruth | |
|---|---|---|
| Phone calls after visiting | Multiple calls within minutes from sales agents | Zero. We never share your information. |
| Pricing transparency | Must submit personal info to see any pricing | All pricing data is freely available — no forms required |
| Recommendation bias | Recommends facilities that pay the highest referral fees | Recommendations based on data and fit, not ad spend |
| Data access | Limited data unless you talk to a "care advisor" | Full access to costs, reviews, and tools — always free |
| Revenue model | Earns $3,000–$5,000+ per referral from facilities | Display ads, affiliate links, and clearly labeled sponsored listings |
| Who they serve | Facilities are the real customer, families are the product | Families are our users and our priority |
Our Commitment to You
If a facility pays us, you will see a clear Sponsored label. Always. No exceptions.
Our editorial content, rankings, and tool results are never influenced by advertising relationships. The data speaks for itself.
If you ever feel we have fallen short of these promises, we want to hear about it.